01 / CASE STUDY
Microsoft / Power Apps / AI & interaction
AI-powered forms↗
Bringing contextual AI into the everyday work of capturing data. Less friction, more control, and a person always in the loop.
View case study →Design
Systems
PeopleSeattle, WA
47.6062° N
122.3321° WIndependent thinking.
Shared possibilities.
Systems
PeopleSeattle, WA
47.6062° N
122.3321° WIndependent thinking.
Shared possibilities.
A practice in possibilityPortfolio / 01
Clarityfromcomplexity.
I design products and experiences
that are easy to use. Simple as that.
Product design × Design leadershipScroll to explore ↓
01 / Case Studies
Big systems.
Human details.Case Studies
A selection of work at the intersection of enterprise platforms, intelligent tools, and the people who use them.
02 / CASE STUDY
Microsoft / Dynamics 365 / Design systems
A more Fluent CRM↗
Modernizing a mature enterprise platform, from individual design tokens to the experience of millions of people.
View case study →03 / CASE STUDY
Microsoft / Product team / Design leadership
From ambiguity to alignment↗
A focused design sprint to explore AI, align a cross-functional team, and turn ideas into tangible experiences.
View case study → 02 / Selected fragments
Gallery
Experiments, shipped details, and pieces of the process. Select an item for the short version.
03 / Latest
Latest
My latest work, ideas, and experiments.
01
In progress
New writing is on the way.
04 / A little about meCuriosity is a good starting point. ↗
I’m Asa, a Seattle-based product designer and design leader who finds clarity in complex problems.
My work spans enterprise experiences, design systems, and AI-powered interactions. At Microsoft, I’ve led design work across Power Apps and the CRM platform behind Dynamics 365.
I care about the whole experience: the small interaction, the system around it, and the team that brings it to life.
Outside the screen, you’ll usually find me somewhere in the Pacific Northwest—climbing, fishing, hiking, camping, or snowboarding.
LinkedIn ↗Career / 2009 — Now
Microsoft2018 — Now
05 / Start a conversationSomething
Something
on your mind?
A complex challenge. A new possibility.
Or just a good conversation.